Inside Ogury: Should Digital Marketing Be Driven By User Choice?

Sep 30, 2019

Alexandra Matthews

Jean Canzoneri and Elie Kanaan were interviewed in Ogury’s office in Paris for the We Love Innovation report, by Maxence Fabrion and Joseph Postec. Only 26% of the French population consider targeted ads as useful and 51% believe that intrusive ads give a bad image to the apps or websites that host them.