The new regulations protecting online privacy and the end of third-party cookies seem to make the future of cookies obsolete. Industry players, big and small, are focusing on identifiers or contextual advertising as alternatives. Geoffroy Martin, COO of AdTech Ogury, believes that these initiatives will not last in the long term.
Interview with Geoffroy Martin: Personified advertising is the only sustainable solution to target consumers in a precise and respectful way
June 23, 2022