In its cookieless and ID-less shift adopted in 2020, Ogury allows brands to free themselves from ad trackers while having much more granular targeting capabilities than context-only approaches.

They’ve coined a new term in a market already full of jargon and technologies that are constantly reinventing themselves: Ogury, a mobile adtech platform, now defends the principle of “personified advertising” as opposed to personalized advertising. A 100% cookieless device. But what exactly does it consist of? In two words, it’s about displaying the brand’s campaigns only in the contexts where its targets are going to consume content and with a major difference: the targets are no longer individuals tracked by trackers, but personae.