Adtech is riddled with fraud. It’s time that brands and publishers take control and rebuild trust in the digital advertising industry. Trust is the foundation of every successful business organization, but you’d never know it by looking at the digital marketing industry. Customers are often told the internet is free, when in reality, they’ve been paying for it with their personal information. Their personal data is often collected (sometimes without their knowledge) and then utilized in the form of advertising.

It’s time for the industry to reverse this trend and create an ecosystem built on trust, transparency and choice.