Marketers, Give the People What They Want: Control

Jul 06, 2020

Anastasia Romanowicz

For the media, marketing, and communications world, consumers are their oxygen, their lifeblood. Without people to consume things — content, services, products, and goods — the economy across the globe would shut down. The COVID-19 pandemic certainly has given us all a good scare when it comes to facing such a possibility. (Thankfully, it looks like we’re finding new ways to get back to business.)