Ogury champions cookieless and non-ID based targeting technologies in the advertising ecosystem. The company developed its “personified targeting” approach, which builds on seven years of data analytics on mobile devices. Instead of identifying users, it focuses on personas and the environment in which content is consumed. Advertisers such as Mastercard and Volkswagen and publishers such as Deezer and Sky are using the French company’s technology offering.
Mobile expert Ogury makes Geoffroy Martin CEO
January 11, 2023