The advertising industry is currently in the midst of a re-evaluation process due to the unprecedented regulatory, ethical and technological challenges it faces, which is causing significant changes to its traditional operations. From stricter regulations, such as the GDPR, to users deciding not to share their data for advertising purposes and the demise of third-party cookies, advertising identifiers are definitely on their way out.
Most advertisers know that cookies are going to disappear but uncertainty persists
June 26, 2023