Some technologies seek to free themselves from personal data. They want to propose more advanced targeting as personae. In marketing, “personas” are the profiles defined on the basis of socio-demographic and affinity characteristics. Today, Ogury claims to be able to identify, for each typical consumer profile (persona), preconceived or custom-built for a campaign, the sites and applications that he or she is most likely to consume in priority. Ogury calls this “personified advertising”.