Ogury’s decision to open an office in Colombia was motivated by the presence of numerous brands’ regional hubs in the country, such as AB InBev, Procter & Gamble or Mondelez. What’s more, digital advertising spend in the country was estimated at $308.8 million in 2020, marking it as the fastest growing digital advertising market in Latin America, and is set to reach $524.6 million in 2024.