Any marketer in the digital ecosystem knows about the California Consumer Privacy Act (CCPA), which technically went into effect on Jan. 1 of this year. According to the State of California’s Attorney General’s office, the CCPA “grants California consumers robust data privacy rights and control over their personal information, including the right to know, the right to delete, and the right to opt-out of the sale of personal information that businesses collect, as well as additional protections for minors.”
