In the face of the current macroeconomic and geopolitical crisis, brand marketers have been battening down the hatches. While much of the strategic conversation is about budget constraints and the uncertainty of tomorrow’s world, it would be wise for brands to also focus on their digital advertising plan, for 2023 and beyond. A future that may well involve a paradigm shift and move the industry from the era of personalized advertising to the era of personified advertising.
