Cookies and ad IDs are disappearing from the scene. Although marketers have been using them for more than a decade to tailor ads to consumers, they will soon be banned for apps and websites. Some still don’t want to admit it, stressing that Google has once again postponed the elimination of third-party cookies. But the message is clear and the race for alternative solutions for targeted online advertising is definitely on.
Personified Advertising – The Future of Digital Advertising is Personified
February 24, 2023