While third-party cookies and ID-based advertising solutions are on the way out, too many digital players are still in denial. Those who persist in using personalized advertising, now discredited and increasingly rejected by users, are doomed to failure. In the face of this denial, present on both the supply and demand sides, personified advertising is proving to be the solution the industry has been waiting for so desperately, in a world where data protection has become the watchword.
Personified advertising, the only possible solution for publishers in the post-cookie era (Ogury)
December 15, 2022