Consent-Marketing: What can annoy the user quickly

Oct 02, 2019

Cymone Thomas

Opinion piece by Jan Heumüller. With the basic data protection regulation, the well-known data-based marketing has changed. We are now talking about Consent-based Marketing. It’s about more than getting approval from users, explains Jan Heumüller, Managing Director DACH Ogury, in a guest contribution for etailment.

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