Opinion piece by Jan HeumÃ¼ller. With the basic data protection regulation, the well-known data-based marketing has changed. We are now talking about Consent-based Marketing. It’s about more than getting approval from users, explains Jan HeumÃ¼ller, Managing Director DACH Ogury, in a guest contribution for etailment.
Consent-Marketing: What can annoy the user quickly
October 2, 2019