“It’s clear that advertisers don’t realize how huge and impactful the privacy wave will be. As a major player in AdTech, we need to educate decision-makers about the other options available to them. At Ogury, we have developed an IDless technology that allows advertisers to reach their advertisers to reach their target audience at scale, without collecting or using any personal data. With this unique approach, brands and their media agencies will be equipped to thrive in this challenging new era of advertising,” said Geoffroy Martin, CEO of Ogury.
Survey reveals low awareness of cookieless technologies
May 12, 2023