Tailoring Your Mobile Strategy To Connect With Consumers

Oct 31, 2018

Americans spend roughly five hours a day on their mobile devices, according to Flurry research. Users can interact with it without any filter, and tap into a fully connected world within a few seconds.

Marketers recognize this massive opportunity to build relationships with their customers, but many struggle to create successful connections. In order to develop these relationships, marketers must keep three factors in mind: channel, intent and consent.