TCF v2.0, A Step In The Right Direction

Jul 16, 2020

Anastasia Romanowicz

Sarah Jones, Global Head of Product Marketing, Ogury, says, “The update to TCF v2.0 presents major challenges to publishers and CPMPs, however, there’s no doubt it’s a step in the right direction. Greater transparency and control to users can only ever be perceived positively.  It’s no surprise that a framework designed to manage the first data protection law across the complex AdTech ecosystem would need more than one iteration to get it right.”