Sarah Jones, Global Head of Product Marketing, Ogury, says, “The update to TCF v2.0 presents major challenges to publishers and CPMPs, however, there’s no doubt it’s a step in the right direction. Greater transparency and control to users can only ever be perceived positively. It’s no surprise that a framework designed to manage the first data protection law across the complex AdTech ecosystem would need more than one iteration to get it right.”
