Advertisers may be aware of the imminent end of cookies, but a recent study highlighted their difficulties in doing without them. Here’s how.
According to a worldwide survey by Ogury, many advertisers and agencies are unaware of the alternatives available to cookies. While 60% of executives recognize that online tracking of users is becoming obsolete, 40% admit to being unfamiliar with targeting technologies that do not use advertising identifiers. Geoffroy Martin, CEO of Ogury explains.