Monday, January 28 marks the 13th celebration of Data Privacy Day in the U.S., and for the first time in the history of the holiday, it feels like a genuine celebration of data privacy; not just an attempt to bring attention to the issue.

Data Privacy Day was founded in 2008 to commemorate the signing of Convention 108, a Council of Europe data protection agreement, on January 28, 1981. The resolution was “the first legally binding international treaty dealing with privacy and data protection,” according to the non-profit organization, the National Cyber Security Alliance, and is the ideological basis for the right to data protection, the principle that underscores modern data privacy policy.