Twitter Pauses Phone Number Matching After Security Lapse

Oct 09, 2019

Cindy Heiser

Twitter has temporarily suspended tools that allow marketers to match phone number lists with Twitter users after disclosing that personal information they’d provided for account security purposes had been used for targeted advertising…Thomas Pasquet, the co-founder and CEO of ad-tech company Ogury, said Twitter’s apology was “absolutely necessary,” but he thinks the company didn’t go far enough.