Opinion piece by Raphael Rodier. It’s been just over a year since GDPR came into effect, marking a historic new chapter. One where consumer data, mishandled for decades, can no longer be used without user consent. Finally, an end to data abuse, rogue retail marketing, and consumer mistrust. Or is it?
Wasted spend, annoyed users – digital marketing won’t survive in its current form
August 29, 2019