Wasted spend, annoyed users - digital marketing won't survive in its current form

Aug 29, 2019

Cymone Thomas

Opinion piece by Raphael Rodier. It’s been just over a year since GDPR came into effect, marking a historic new chapter. One where consumer data, mishandled for decades, can no longer be used without user consent. Finally, an end to data abuse, rogue retail marketing, and consumer mistrust. Or is it?