Spotify has achieved success by adopting a model that most publishers and brands either overlook – or do not think is possible: giving users choice and control over how they access content and, in turn, choice and control over their digital advertising experience. While I have never worked with Spotify, I have always admired their model. It has set a standard for consumer expectations. It is a model that the entire digital media industry should use as we transition into an era of digital integrity.
