What is TCF v2.0 and why should publishers care?

Jul 29, 2020

Anastasia Romanowicz

Mark the date: On August 15th, 2020, TCF v1.1 is depleted and we switch over to TCF v2.0. That’s less than one month away. For publishers, ad tech vendors, and agencies who haven’t started to prepare, the deadline is fast approaching. But there still is time. Here is what you need to know.