Why Data Safety is Critical for Brand Protection, and How to Ensure it

Jun 01, 2020

Vanessa Palladino

With concerns surrounding data and privacy showing little sign of quieting, the pressure for advertisers to comply with legislation is as prevalent as ever. Elie Kanaan (pictured below), chief strategy & marketing officer at Ogury, writes exclusively for ExchangeWire about why adhering to industry standards is essential to brand health, and outlines three steps all advertisers should take to ensure that their practices are up to scratch.