Since GDPR and CCPA, Marketers have generally feared the onset of regulations designed to protect consumers as ad tech companies collect their digital data. For too long bad actors have been allowed to exploit vulnerable consumers — Cambridge Analytica is almost a household name for all the wrong reasons. But, as Thomas Pasquet, CEO, Ogury, argues in this piece, regulation can only help the digital marketing world work more efficiently and transparently. Read on for the three main reasons regulation will help the digital ad industry.