For a number of years, the ad industry has made the fight against fraud a priority. However, another financial concern has also proven to be extremely damaging: 10 billion dollars are wasted each year on video ads that are partially in-view. Advertisers are settling for standards that must be urgently reviewed. Soon, attention will be the only reasonable key outcome they are looking for.
Your attention please: the new holy grail of online advertising
May 23, 2022