Ogury’s unparalleled personification data
uncovers the audience attributes of raw
impressions. An ultimate layer of brand
protection ensures that each impression is
fraud-free and brand safe. The result is Valid
Personified Impressions at scale. These are
scored and smart-matched against advertisers’
campaign persona attributes.
Ogury personified targeting is optimized based on two criterias:
Real-time learning from each served impression ensures ever-increasing relevancy, driving superior campaign performance anchored in consumer privacy protection.