Proprietary personified targeting.

Unmatched high precision targeting, with consumer privacy protection, designed for a cookie-less and id-less world.

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Smart-matching scores audience
for precision and reach

Ogury’s unparalleled personification data
uncovers the audience attributes of raw
impressions. An ultimate layer of brand
protection ensures that each impression is
fraud-free and brand safe. The result is Valid
Personified Impressions at scale. These are
scored and smart-matched against advertisers’
campaign persona attributes.

Ogury personified targeting is optimized based on two criterias:

  • The personified impressions attributes match the campaign persona’s characteristics.
  • The impression contributes to the campaign performance objectives.

Real-time learning from each served impression ensures ever-increasing relevancy, driving superior campaign performance anchored in consumer privacy protection.