Proprietary personified targeting.

Smart-matching scores audience for precision and reach.

Ogury’s unparalleled personification data uncovers the audience attributes of raw impressions. An ultimate layer of brand protection ensures that each impression is fraud-free and brand safe. The result is Valid Personified Impressions at scale. These are scored and smart-matched against advertisers’ campaign persona attributes.

Ogury personified targeting is optimized based on two criteria:

• The personified impressions attributes match the campaign persona’s characteristics.
• The impression contributes to the campaign performance objectives.

Real-time learning from each served impression ensures ever-increasing relevancy, driving superior campaign performance anchored in consumer privacy protection.