With rapid advances in technology, particularly in the ad-tech industry, data protection laws around the world have struggled to keep in pace. The General Data Protection Regulation (GDPR), which came into force on 25 May 2018, aimed to update and strengthen these laws and create a unified system across the European Union.
The GDPR applies to the processing of personal data by organisations based both within the EU and outside the EU if they offer goods and services to individuals in the EU, even if the goods or services that they offer are free.
Personal data is any information that allows a person to be directly or indirectly identified.
A data subject is an individual to whom the personal data relates. Processing includes collecting, recording, storing, using, analysing, combining, disclosing or deleting personal data.
As a European company with publishers, advertisers and end-users across the globe, Ogury is subject to the GDPR and applies the same high standards of transparency to all end users.
Ogury is a controller of personal data. This is because we decide what data we collect and how we use it.
In order to operate with GDPR compliance, Ogury needs a lawful basis to process personal data. There are six different legal bases, one of which is consent of the data subject. Unlike some other companies that may rely on ‘legitimate interests’, Ogury relies on consent as its lawful basis for processing personal data and has done since it was founded in 2014, long before GDPR came into force. As well as the fairest and most transparent approach for end-users we believe this is the most compliant with the requirements of the GDPR.
Among other things, the GDPR changed the rules relating to consent, which must be freely given, specific, informed and unambiguous and involve clear affirmative action. Ogury’s current user consent solution (below) gives clear information and real choice to end-users:
Ogury’s consent notice is separate to publishers’ terms and conditions. If an end-user does not give their consent, Ogury does not collect their data. We also give all users the ability to withdraw their consent at any time, either by using the opt-out form on our website ( https://consent.ogury.co/ which is linked to from all our ads) or by emailing the firstname.lastname@example.org . Once they withdraw consent, they no longer receive any personalised ads from Ogury.
They can also opt out of personalised advertising in apps altogether by changing the settings on their mobile device.View our opt out guide
Combine all consent notices from every demand partner, tech solution, tracking or analytics provider in one convenient place.
Make giving or withdrawing consent clear, easy and non-disruptive.
Provide choice and build trust by giving users the option to opt-in and share their mobile journey signals to access free content, or the option to pay with money.
Are you a GDPR blackbelt? Or is your knowledge still a bit rough around the edges? Give us five minutes of your time and you’ll come out more informed.