The new school year will soon be here. And with it, families will be anticipating more normality in their children’s schooling schedules.
Parents are not only shopping for books and uniforms during the back-to-school season. Last year, parents in Europe spent more money on items such as electronics and furniture, as they prepared their children for online classes.
As parents eagerly prepare for the upcoming school year, mobile will be a key tool for researching and purchasing products online. This is a huge opportunity for marketers to attract and engage their specific audiences with their brand message.