165. Billion. Dollars.
As marketers, we are set to spend a record amount on mobile ads in 2019.
But when 90% of consumers say they find targeted mobile advertising ‘annoying’, that’s a sizable concern.
It’s just one finding from asking 287,000 real people for their opinions on mobile marketing, advertising, and data privacy.
The world’s largest consumer research of its kind…
The Reality Report: Consumer Attitudes Towards Mobile Marketing 2019.
What’s inside the report?
- 35 pages of facts, statistics, and analysis of how consumers really feel about mobile marketing, advertising, and data privacy.
- The opinions of well over a quarter of a million consumers from six countries; USA, UK, France, Germany, Italy, and Spain.
- Evidence that it’s time to give consumers a fair value exchange for their data, and evolve the industry from ‘data-driven’ to ‘choice-first’.
You’ve put a lot of effort and budget into securing the attention of your consumers on mobile.
Now, you can get a real understanding of how they feel about your advertising.