Holiday season

Ring in the holiday season with a stellar mobile strategy

Nov 02, 2020

Cymone Thomas

Tis the season to identify and attract holiday shoppers to your brand. This year’s holiday shopper will turn to their digital devices to navigate their shopping experience. Understand what these behaviors look like to attract the 2020 holiday shoppers to your brand

  • Did you know that there was a spike in active users every Monday in December last year?
  • Retailers saw a dip in active usage on Christmas Day, and a spike in active usage on the following days.
  • From September to December, the average market share of each analyzed retailer’s app increased by 5% month-over-month.

To capitalize on this opportunity, marketers need to also understand the demographic and behavioral trends of holiday shoppers. Learn how in this holiday season guide.

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