The advertising industry is facing a dilemma. Advertisers have a limited view and understanding of the audience’s mobile journey across their sites and apps, wasting precious ad budget.
Furthermore, viewability standards are just not good enough. Fifty percent of pixels in view for two seconds will not deliver the awareness that leading brands seek.
Something different is needed.
Advertisers need a sustainable solution. A solution that combines the relevance of personalization with the safety of contextual advertising, underpinned by consumer privacy.
Join other leading advertisers who are benefiting from Personified Advertising.