The future of digital advertising: Consumer choices, permission, and trust

Dec 19, 2019

Cymone Thomas

Despite decades of AdTech advances, consumers are still left annoyed by the ads they are shown. 

As advertisers, we put a lot of effort and budget into securing the attention of our consumers. But how effective is this investment?

It’s time to get a real understanding of how consumers feel about digital advertising and what we, as an industry, must do to embrace its future. 

Watch Ogury’s VP Marketing, Max Pepe at MAD//Fest London, as he reveals three conclusions drawn from The Reality Report 2019 that demonstrate how consumers really feel about mobile advertising, and why, digital advertising must shift from data-driven to choice-first.