Three Conclusions From 287,000 Opinions on Mobile Marketing

Nov 20, 2019

Cymone Thomas

90% of consumers say that they still find targeted mobile advertising annoying. 

That’s just one of the headline-grabbing results from the world’s largest consumer research of its kind – The Reality Report 2019 – released this summer. 

With 287,000 consumers polled for their opinions on mobile advertising and privacy, it’s the largest survey of its kind ever conducted.

But, we get it. 

Not everyone has the time to thumb through 35 pages of insights graphs and analysis, no matter how beautifully designed they are (if we do say so ourselves).

That’s why we took the time to sit down with our VP Marketing, Max Pepe, and record the three key takeaways into one 30 minute video, in which we discuss:

  • Why consumers are still in the dark over their data despite GDPR, why this matters, and how to address it.
  • The ways in which consumers prefer to pay to access content, and how to respect their privacy wishes.
  • Despite decades of martech advances, consumers are still left annoyed by the ads they are shown.

As marketers, we put a lot of effort and budget into securing the attention of our consumers on mobile. 

Now it’s time to get a real understanding of how they feel about your advertising.