Mid-December marks the homestretch of the holiday shopping season. The early-bird shoppers and the Black Friday deal-seekers have crossed their items off their shopping list.
So where does this leave the last-minute shoppers? And how can Shopper Marketers differentiate between the ‘gift-givers’ the ‘self gift-givers’ and the ‘party hosts’? This webinar reveals how mobile user journey data can identify and attract the right shoppers to your brand over the busiest shopping period of the year.
Attendees will learn:
- Why shopper marketers should be planning for an extended holiday shopping period, and the impact this will have on the industry.
- Which retail apps and sites mobile users engaged with most over the Black Friday period, and how that can guide your strategy for the rest of the season.
- How to differentiate between the differing holiday shopper personas based mobile user journey data.