The Olympic and Paralympic Games are scheduled to take place in Tokyo from July 23 to August 8. This particular Summer Olympic Games has been highly anticipated and will capture consumer attention across the world. However, unlike other Olympic Games, this year’s events can only be attended by people living in Japan.
With these changes, large brand advertisers are shifting their media strategies, particularly because digital media consumption is on the rise. This year, people will be turning to their mobile devices to stay up-to-date on the games.
This presents a significant opportunity for brands to connect with consumers. To win gold, brands should identify the varying audience interests, behaviors and dynamics to inform and optimize their Olympic advertising strategy.
Insights sneak peek:
Cross the finish line first with your Olympic advertising strategy by benefiting from fully visible impactful ads, future-proof targeting and unwavering protection.