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Ogury Active Insights
Precious visual insights,
from 400m consented mobile user profiles.
The mobile user
journey goes beyond
what you see.
Observing data patterns in your own apps
and sites is smart. But you’re only seeing a
tiny fraction of the mobile user journey.
What if you could see much more? What if
you could visualise, query and activate the
data behind 400m mobile user journeys?
Now you can.
Discover more
Expand your insights,
sharpen your
advertising strategy.
Active Insights is a data modelling and
visualization solution. Uncovering insights from
400m mobile user journeys across apps and
websites to add intelligence to your advertising
and media strategy.
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Understand user behavior across the
brands, apps and websites they visit,
not just your own.
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Access intelligence on specific vertical
dynamics and audiences.
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Understand how mobile assets perform
against your competitors.
Discover more
Expand your insights, sharpen your advertising strategy.
Active Insights is a data modelling and visualization solution. Uncovering insights from 400m mobile user journeys across apps and websites to add intelligence to your advertising and media strategy.
Discover more
Understand user behavior across the brands, apps and websites they visit, not just your own.
Discover more
Uncover intelligence
you can't get anywhere else.
Pre Campaign Insights
Custom Persona
Easily define the personas and audiences you want to understand and engage on mobile. Uncover the Demographic and Geo breakdown of your target audience, plus interests by Android app store, iOS app store, IAB category and Discriminant Brands. Go beyond standard personas to uncover characteristics that truly differentiate your target audience.
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Market Insights
Don’t have a clearly defined target audience in mind? Access a catalogue of Socio-Demo and Vertical Insights, that can be applied to your industry or vertical.
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Campaign Reports
Impact Survey
Understand if users who interacted with a campaign paid real attention with Ad Recall measurement. Decipher the effectiveness of your campaign strategy and evaluate ad performance to inform future campaigns.
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Performer Profile
Understand how your campaign performed, and which users drove the performance. Uncover the Demo, Geo and Interest characteristics of users that engaged most with your campaign.
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“Through partnering with Ogury, we are able to discover unique insights about our users' behavior across mobile apps and websites. Due to Ogury’s unique mobile user journey data, we achieved our objective of driving continued quality brand awareness of Ralph Lauren.”
Alicia Castellana
Digital Media Senior Manager EMEA, Ralph Lauren
See user behaviour outside of your app
See beyond your own data, and learn where your users go before and after you. Discover specific apps and sites they engage with across their journey.
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Monitor competitor performance
Monitor and compare your app performance, against any app that matters to you. Reveal market share, possession growth, active users, sessions per user, time per session, and more.
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Understand factors that lead to churn
Identify users who left your app for competitors, and understand why. Blacklist competitive apps that are cannibalizing your audience.
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Publishers benefiting from
Ogury Active Insights
“Ogury Active Insights gives us a unique advantage in a competitive space. While a lot of solutions exist to track key metrics within our own apps, nothing gives us a clear view of our competitors’ performance. This fresh perspective on the competitor landscape has revolutionized our product strategy, from updates to launches. Our ads team has also benefited hugely from understanding what users are doing on their devices outside of our apps, opening the doors to new advertisers and revenue.”
Chris Gregory
Digital Media Senior Manager EMEA, Perform Media