Observing data patterns in your own apps
and sites is smart. But you’re only seeing a
tiny fraction of the mobile user journey.
What if you could see much more? What if
you could visualise, query and activate the
data behind 400m mobile user journeys?
Now you can.
Active Insights is a data modelling and visualization solution. Uncovering insights from 400m mobile user journeys across apps and websites to add intelligence to your advertising and media strategy.
Understand user behavior across the brands, apps and websites they visit, not just your own.
Access intelligence on specific vertical dynamics and audiences.
Uncover how your mobile assets perform against your competitors.
Easily define the personas and audiences you want to understand and engage on mobile. Uncover the Demographic and Geo breakdown of your target audience, plus interests by Android app store, iOS app store, IAB category and Discriminant Brands. Go beyond standard personas to uncover characteristics that truly differentiate your target audience.
Understand if users who interacted with a campaign paid real attention with Ad Recall measurement. Decipher the effectiveness of your campaign strategy and evaluate ad performance to inform future campaigns.
Understand how your campaign performed, and which users drove the performance. Uncover the Demo, Geo and Interest characteristics of users that engaged most with your campaign.
“Through partnering with Ogury, we are able to discover unique insights about our users' behavior across mobile apps and websites. Due to Ogury’s unique mobile user journey data, we achieved our objective of driving continued quality brand awareness of Ralph Lauren.”
Digital Media Senior Manager EMEA, Ralph Lauren
See beyond your own data, and learn where your users go before and after you. Discover specific apps and sites they engage with across their journey.
Monitor and compare your app performance, against any app that matters to you. Reveal market share, possession growth, active users, sessions per user, time per session, and more.