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Ogury Active
Insights
The mobile user journey goes beyond what you see.
Observing data patterns in your own apps and sites is smart. But you’re only seeing a tiny fraction of the mobile user journey. What if you could see much more? What if you could visualize, query and activate the data behind 400m mobile user journeys? Now you can.
Expand your insights, sharpen your strategy
Understand user behavior across the brands, apps and websites they visit
Uncover how your mobile assets perform against your competitors
Access intelligence on specific vertical dynamics
Activate insights to retain and expand your customer base
Active Insights is comprised of two products:
For Publishers
Active Insights for Publishers provides a comprehensive understanding on usage and performance of any app that matters to you. Benchmark competitive apps, understand your ideal users and discover factors that lead to churn.
Finally you can:
See user behavior outside of your app
See beyond your own data, and learn where your users go before and after you. Discover specific apps and sites they engage with across their journey.
Monitor competitor performance
Monitor and compare your app performance, against any app that matters to you. Reveal market share, possession growth, active users, sessions per user, time per session, and more.
Understand factors that lead to churn
Identify users who left your app for competitors, and understand why. Blacklist competitive apps that are cannibalizing your audience.
"Ogury Active Insights gives us a unique advantage in a competitive space. While a lot of solutions exist to track key metrics within our own apps, nothing gives us a clear view of our competitors’ performance. This fresh perspective on the competitor landscape has revolutionized our product strategy, from updates to launches. Our ads team has also benefited hugely from understanding what users are doing on their devices outside of our apps, opening the doors to new advertisers and revenue."
Chris Gregory
Partner Manager, Perform Media
For Brands
Ogury Active Insights brings to life the most powerful dataset in the industry and makes it directly actionable to you, both before and after a campaign. Insights visualized from more than 400m consented mobile user profiles.
PRE-CAMPAIGN INSIGHTS
Custom Persona
Gain complete flexibility over how you define the audience you want to understand and engage on mobile. Uncover the Demographic and Geo breakdown of your target audience, plus interests by Android app store, iOS app store, IAB category and Discriminant Brands. Go beyond standard personas to uncover characteristics that truly differentiate your target audience.
Market Insights
Don’t have a clearly defined target audience in mind? Access a catalogue of Socio-Demo and Vertical Insights, proven to deliver results and ready to be activated. Built for mobile, by the most powerful mobile dataset in the industry.
CAMPAIGN REPORTS
Impact Survey
Understand if users who interacted with a campaign paid real attention with Ad Recall measurement provided as standard. Prove that your campaign strategy worked and evaluate ad creative performance to advise future campaigns.
Performer Profile
Go beyond standard performance metrics to understand not just how your campaign performed, but which users drove the performance. Uncover the Demo, Geo and Interest characteristics of users that engaged most with your campaign. Unique insights to further improve future campaign performance and reach, for sustained user engagement.
"Through partnering with Ogury, we are able to discover unique insights about our users' behavior across mobile apps and websites. Due to Ogury’s unique mobile user journey data, we achieved our objective of driving continued quality brand awareness of Ralph Lauren."
Alicia Castellana
Digital Media Senior Manager EMEA, Ralph Lauren