Everyone promises user engagement on mobile. But with such limited knowledge of the mobile user journey, it’s usually forced. And inflicting yourself onto consumers will repel them
User Engagement turns traditional targeting on its head. Based on unique mobile user journey data, and a purpose-built User Affinity Engine, you attract users who want to engage with you.
No one wants to be targeted or sold to. Ogury Attract connects you to consumers based on an immediate need or inherent affinity. It identifies ideal profiles for your brand, and delivers messages so relevant to the individual user, they become recommendations, not ads.
Consumers today understand the value of their data. Once a person opts-in to receive relevant advertising in exchange for free access to content, a relationship of mutual value is established. This is how Ogury Attract helps you sell without repulsion, and deliver unmatched ROI in full compliance with privacy laws such as GDPR and CCPA.Learn more about Ogury Choice Manager
By combining human intelligence and machine learning, Ogury Attract works with you to develop an accurate and custom-built brand affinity brief, perfectly tailored for your brand. Ogury’s Brand Affinity Recommendation Algorithm then continuously learns, refines and extends the criteria of users who are attracted and engage with you.
When something is recommended with your best interest at heart, you listen. This is the basis upon which our Recommendation Format has been created. It provides valuable branded content to your ideal users and drives quality traffic.
High definition video, the cinematic approach. Entertainment for users who have an underlying need for your product or service, presented seamlessly, natively, without forcing action. Premium level branding, builds long-term trust, and life-time loyalty.
Set-up, execute and optimize your campaign with our global team of experts.
Launch your campaign automatically through the DSP of your choice.
In typical applications of Ogury Attract, brands achieve:
Decrease in user bounce rate, for CPC campaigns
Increase in video completion rates, for CPV campaigns
Ogury Attract delivered Epson exceptional results for a projector campaign targeted at IT decision makers:
Cost per Acquisition
Decrease in user bounce rate, for CPC campaigns
Cost per Time Engaged
Lower than average of all other campaign suppliers
Click Through Rate
For targeted business users, more than 2x benchmark
"Ogury provides us with a granular level of data and transparency that allows us to really understand the behavior of the Epson audience. Their unique data and behavioral approach, is why they are a valued partner across all Epson activity and the wider agency."
Head of Digital, TotalMedia for Epson
Existing app install approaches suffer from high levels of fraud and low post-install engagement. Marketing budget is wasted on fake results, and conclusions are drawn from misleading performance metrics. Ogury Acquire brings a different approach. Our proprietary App Affinity Recommendation Algorithm finds users who need your app, but have not yet installed it. Delivering high post-install engagement and fraud-free results.
Ogury’s data maps the mobile user journey of 400m mobile users. Every step in the journey is an app or a website. Your App Universe is a unique representation of all the mobile journeys, that include your app. It provides precious insights about your app’s existing users and potential new users.Show me my own App Universe now
The principles of natural language processing state; two words with similar contexts are similar. Likewise, two apps with similar universes, are similar. Ogury’s App Affinity Recommendation Algorithm identifies all users whose mobile journeys are similar to that of your App Universe, but do not have your app installed.
Traditional app install targeting is based on short-term curiosity alone. While this may generate installs, post-install engagement is low, or non-existent. Ogury attracts users based on a predicted need for your app. This generates post-install engagement up to 5 times higher than average. So you can scale, while sustaining quality.
Fraud. It's not a new problem, but it's still a big problem. Easy to talk about, difficult to solve. Ogury Acquire delivers you fraud-free results, achieved by attracting consented and known users only. Ogury control the campaign delivery process - no affiliates, intermediaries or brokering. 70x reduction in fraud rates from an industry average of 21%, down to 0.3%.
Parions Sport Point de Vente is a top French sports betting app owned by FDJ (Française des Jeux). Users make bets through the app, which generates a personal QR Code. The user then takes this code to their local corner shop, or ‘tabac’, that validates the bet for them.
Low post-install engagement
Due to targeting based on bad or incomplete insights
Identification and targeting of users that have a latent need for the app via App Affinity Recommendation algorithm
High post-install engagement
ROI 5x higher with Ogury vs nearest competitor
"As the installs we have achieved from working with Ogury are qualified, the post install engagement from our users has been exceptional. The cost per QR code through another provider was €40, which with Ogury was brought down to €8; a fivefold increase in our ROI."
Chef de groupe Video, HAVAS MEDIA FRANCE