The tradition of shoppers flocking to stores on Black Friday to bag a bargain won’t occur this year. Instead, they will turn to their digital devices to navigate their shopping experience. Understand what these behaviors look like to attract this year’s Black Friday shoppers to your brand.
Black Friday shopping has become increasingly popular across the globe. According to an Adobe study, 63% of digital traffic and 41% of purchases came from mobile devices over that time period last year. Due to the recent shift in digital behaviors, we expect these numbers to climb significantly this year. Marketers need to understand previous and current mobile behaviors in order to predict future ones. Download this Black Friday strategy to find out how.