Consumers continue to rely on digital for their CPG purchases in 2021. As the needs of these consumers change, these eBooks reveal insights into their unique behaviors and trends to influence brand marketers’ strategies.
Available for U.S. and U.K. markets.
Fast-Moving Consumer Goods U.K.
The Fast-Moving Consumer Goods (FMCG) industry worldwide experienced a tale of two halves in 2020. While sales from physical stores were curtailed, online and omnichannel shopping presented a lifeline for many brands.
This trend has continued in 2021, but it’s crucial for marketers to understand their shopper’s evolving behaviors to tailor their strategies and reach them effectively.
This eBook reveals:
- The key trends shaping the U.K. FMCG industry in 2021.
- The changing needs and interests of FMCG consumers.
- Industry predictions to set brand marketers ahead of the curve.
Consumer Packaged Goods U.S.
The CPG industry has evolved rapidly to meet the changing shopper behaviors which are set to continue progressing.
As digital media consumption and digital commerce continue to fluctuate, it’s important for marketers to understand their shopper’s evolving behaviors.
This eBook reveals:
- What motivates the omnichannel shopper to transact.
- How CPG shopper behaviors have developed in Q1, 2021.
- Which CPG categories outside of grocery will present opportunities to marketers.
