The Hot Sale is one of the most popular online shopping events in Mexico. Although 2020 presented several challenges for the retail category in Mexico, the Hot Sale provided brands with great opportunities.
According to the Mexican Association of Online Sales (AMVO), last year during the Hot Sale, the retail category grew its sales by 158% compared to the previous year. With accelerated growth in e-commerce and digital channels during 2021, this year’s Hot Sale will provide an even greater opportunity for brands.
With more than 50% of Mexican consumers shopping online, it is important that marketers can identify and reach digital buyers during the Hot Sale.
To reach these shoppers, marketers must first understand the demographic and behavioral trends of the various Hot Sale shoppers. Learn how in this Hot Sale guide.