In 2020, the automotive industry encountered both severe highs and lows. The pandemic-induced downturn in Q2 2020 saw sales plummet to a low not seen since the Great Recession.
Toward the later half of the year, sales swiftly rebounded to an extent that many didn’t expect. The highs and lows of the past year saw drastic changes in consumer behavior. With the pandemic extending into 2021, these shifts continued evolving, with new trends emerging.
As automotive consumers become increasingly reliant on their digital devices to navigate their car buying journey, it’s important for marketers to understand these evolving behaviors.
During this Think LA event, our VP, of Programmatic Revenue and Agency Partnerships, Simon Curtis, revealed several automotive trends that have unfolded in 2021 and provided data-driven predictions on future behaviors.
Simon then lead a discussion with automotive industry experts from RPA and Walton Isaacson. Watch the full replay below.
Discover more insights by downloading our automotive trends and predictions eBook.