Last year, parents spent more money on certain items including electronics and furniture as they prepared their children for online classes. According to the NRF, the average back-to-school (BTS) shopper spent $798 USD, with more shoppers turning to e-commerce. Total retail BTS e-commerce sales reached $85.55bn USD.
This year, with parents preparing for more normality in their kids’ schooling schedules, they are eager to prepare for the upcoming school year in advance, and they will use mobile to navigate their shopping journey.
This presents a huge opportunity for marketers to identify and attract consumers over the BTS shopping season.
To capitalize on this opportunity, marketers need to understand the demographic and behavioral trends of the various BTS shoppers. Learn how in this BTS season guide.