Digital transformation is accelerating rapidly within the telecom industry which is driven by 5G advancements and increased media consumption by consumers. Increased accessibility, connectivity, and speed provide new opportunities for brands to connect with consumers.
As digital media consumption increases, so does digital ad spend. Telecom advertising spend globally will rise from $17.8 billion in 2020 to $18.7 billion in 2021, and predictions are showing a pre-pandemic level of $19.5 billion in 2022.
To support brands as they capitalize on this opportunity, our Sales Director, Alex Florio connected with Comcast’s Sr. Director, Media Strategy & Planning, Lisa Pickles during a live Advertising Club of New York event.
During this event, Alex shared various telecom and consumer behavior trends. Following the presentation, Alex and Lisa discussed telecom challenges, trends, tactics, media strategies and more. Watch the full replay below.
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