The face of gaming has changed. Globally, the audience has diversified by gender, age and motivation for gaming.
While some audiences spend over 15 hours a week gaming, following the others are seeking escape and solace from the daily grind.
The industry is worth $175.8 billion in 2021, and is set to grow. But, with distinct differences between gaming audiences, marketers must discover the nuances of each to reach them with relevant brand messages.
In this “Gamers Decoded” eBook, you’ll learn:
- The mobile behaviors of gamers across seven geographies.
- How to reach gamer audiences with a targeted and relevant messaging.
- The metrics to measure to ensure accurate campaign reporting.
Countries analyzed: AU | DE | ES | FR | IN | JP | UK