The past year has been challenging for many families, but one positive outcome is that the pandemic has put a spotlight on opportunities to celebrate and connect with loved ones. This year, millions of people will be celebrating Mother’s Day across the Americas.
The NRF predicts that 8 in 10 consumers will celebrate Mother’s Day this year, and they’re interested in spending more than previous years. 81% of these Mother’s Day shoppers look to retailers for inspiration, and more shoppers are turning to their mobile devices than ever to navigate their shopping journey.
There is a significant opportunity for marketers to engage with these audiences. Unfortunately, many marketers are unknowingly leveraging toxic data. This tarnishes a brand’s relationship with its consumer and results in monetary fines, reputational damage, and impaired brand perception.
To capitalize on this opportunity, marketers need to also understand the demographic and behavioral trends of Mother’s Day shoppers. Learn how in this Mother’s Day guide.