The end of the year represents a key shopping season for consumers, with events like Black Friday, holiday and year-end sales. This year, discounts, deals and flash sales are starting even earlier. Digital devices, especially smartphones, will be a key tool for researching and purchasing products online.
This presents a significant opportunity for brands to connect with consumers as they begin their shopping journey. To reach the right audience with a message that resonates with them, brands should identify the varying audience interests, behaviors and dynamics to inform and optimize their advertising strategies.
Insights Sneak Peek
Discover how to activate based on this information and gain more audience insights in these strategy guides.