Millions of Americans watch the Super Bowl every year. Whether it’s for the game, the commercials, or the halftime show, today’s viewers are digitally savvy and mobile-first. With consumer behavior changing so drastically in 2020, it’s important for marketers to identify and attract the right audience to their brand.
The NRF and Prosper Insights & Analytics reported that consumers spent $17.2 billion dollars on the big game last year. Whether it was on food, beverages, apparel, appliances, furniture, or decorations, there is a huge opportunity for marketers to engage with these audiences. Unfortunately, many marketers are unknowingly leveraging toxic data when identifying their users’ behaviors.
To overcome potential challenges and capitalize on this opportunity, marketers need to understand the demographic and behavioral trends of the various Super Bowl consumers. Learn how in this guide.