College basketball captivates the country during March Madness. With millions of people tuning in each year, the tournament presents an incredible opportunity for brands to connect with consumers over an extended period of time, on the device where they’re most engaged – mobile.
The NCAA Division 1 Men’s Basketball Championship has captured America’s attention for decades. In addition to consumer attention, March Madness also captures consumers’ wallets. WalletHub reports that sales of beer and pizza increase by nearly 20% during this time. Marketers must understand more about these consumers.
3Sixty Interactive shared that 88% of people use their mobile devices to access March Madness information. There is a huge opportunity for marketers to engage with these audiences.
To reach this audience, marketers must gain a deep understanding of the demographic and behavioral nuances between the various March Madness consumers. Download your March Madness Seasonal Strategy to identify behavioral trends and consumer predictions.