Valentine’s day is widely recognized as the celebration of romance and love. Now, it is not only a day to spoil a partner, but also family and friends.
While conventional channels like supermarkets are still relevant for people hunting for gifts for their Valentine, online platforms are a source of inspiration for a substantial share of people.
To capitalize on this opportunity, marketers need to understand the demographic and behavioral trends of Valentine’s Day shoppers and attract them with an activation strategy tailored to their brand. Download this strategy to find out how.